Visa, the global leader in digital payments, today announced the provision of the Apple Pay service to its customers in Egypt. Apple Pay is a safe, secure and easy way to pay in stores, within apps and online.
To pay in stores, simply double-tap the side button of your device, whether it’s an iPhone or Apple Watch, and hold it close to the electronic payment terminal to make a contactless payment. All purchases made through Apple Pay are secure, as they are authenticated using Face ID, Touch ID, or by entering your device passcode, in addition to a unique, one-time dynamic security code. Payment using Apple Pay has become accepted in grocery stores, pharmacies, taxis, restaurants, cafes, retail stores and many other places.
Customers can also use Apple Pay on iPhone, iPad and Mac to make faster and easier purchases through Apple Pay-enabled apps or merchant sites, without having to create accounts or repeatedly type in contact, shipping and billing information. Apple Pay makes it easy to pay for food and grocery delivery, online shopping, transportation, parking, and more.
On this occasion, Malek El Baba, Vice President of Visa and Company Director in Egypt, said: “Introducing the Apple Pay service in Egypt is a milestone in our journey towards providing payment innovations in more markets. To meet the ever-changing needs of consumers, we are committed to providing safe and convenient solutions, Most importantly, it is compatible with their digital lifestyle. Contactless payment methods are already trusted and popular in Egypt, and we are excited to offer Apple Pay to Visa cardholders.”
When customers use credit or debit cards with Apple Pay, the actual card numbers are not stored on the device or on Apple’s servers. Instead, a unique device account number is assigned, encrypted and securely stored in the Secure Element, an industry-standard certified chip to securely store payment information on the device.
It’s easy to adjust your Apple Pay settings. All a customer has to do is open the Wallet app on their iPhone, tap +, and follow the steps to add their Visa credit or debit cards. Once a customer adds a card to an iPhone, Apple Watch, iPad, or Mac, they can start using Apple Pay on that device immediately. Customers will continue to receive all the rewards and benefits offered on all their Visa cards.
