Weeks after Meta launched a suite of AI-based tools to help advertisers create different campaigns, LinkedIn will introduce its own tool for suggesting different ad versions.
The company said it will use data from a marketer’s LinkedIn page and Campaign Manager setup including intent, targeting criteria and audience to suggest different introductory text for the ad.
It’s no surprise that LinkedIn – a subsidiary of Microsoft – uses OpenAI models to generate different ad copy suggestions.
A copywriting proposal works in a simple way. Marketers can enter their copy into the “Introductory Text” box within the Campaign Manager, and get different copy copy suggestions. The ad owner or creator will have to turn on the “Create different copy copy suggestions” toggle switch.
The feature is currently in testing and is available to some customers in North America. The company plans to add new functionality, roll out the feature to new geographies, and add support for more languages in the coming months.
As Abhishek Shrivastava, Vice President of Product at LinkedIn said in his blog post.
“AI copy suggestions can help spark your creativity and reduce the time you spend on your daily tasks so you can stay focused on what matters, continue producing memorable campaigns, and building your brand.”
The company is leveraging generative AI in multiple ways, and in March it introduced a “conversation starter” tool that uses AI to write an introduction to a post. In the same month, the Microsoft-owned company also introduced generative AI tools for writing job resumes and recruitment flyers.
LinkedIn does not indicate whether some or all of the text is generated by artificial intelligence to present and generate different versions for ads or campaigns.
Artificial intelligence tools ignite conflict between giants
Using generative AI for advertising has become a regular feature in big tech marketing solutions. In May, Meta, which owns Instagram, Facebook, and WhatsApp, launched a set of tools that help marketers write texts, create backgrounds, and crop images.
Weeks later, Google introduced the new Product Studio, which lets advertisers create images using generative AI. The company also uses artificial intelligence to transform and adapt ads in search results.
