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Etisalat Nigeria Officially Changes Brand Name To 9mobile

 

Few weeks back, Mubadala Group, the major investor from the United Arab Emirates, pulled out of Nigeria’s fourth largest mobile operator, due to a N541 billion debt.

On July 4, 2017, a new board was appointed at Etisalat Nigeria, to handle the smooth transition of the telecommunications company after a reallocation of shares and Boye Olusanya, former deputy managing director of Celtel Nigeria (now Airtel Nigeria), was appointed as the chief executive officer of Etisalat Nigeria to over see the transition.

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Now, Etisalat Nigeria is changing its brand name to 9Mobile as part of the 3-weeks ultimatum given to it by the parent company to discontinue using the Etisalat brand name in Nigeria.